Frequent question: How do alcohol advertisements build pleasant expectations about consuming alcohol?

Many advertisements show groups of friends laughing and having fun, which can cause viewers to believe that drinking alcohol is synonymous with having a good time. These pleasant expectations can cause adolescents to consume more alcohol. A standard drink is equal to 12.7 grams of pure alcohol.

Which of the following best describes how the body processes alcohol?

Answer. The statement that best describes how body processes alcohol is alcohol is metabolised by the ‘liver’ and then it is transformed into a ‘cellular toxin’.

Which if the following best describes the relationship between alcohol and fermentation?

But the best is B. Fermentation is a process that uses substances such as bacteria or yeast to change the sugars of fruits or grains into alcohol. Fermentation is simply the conversion of sugars into alcohol using microorganisms. Option A refers to fermentation as a rate (how quickly) which is inaccurate.

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What is one way that advertisers often depict alcohol?

Alcohol advertisements often portray drinking alcohol as cool or glamorous.

What are some factors that influence alcohol use?

Both internal and external factors contribute to the development of alcoholism. Internal factors include genetics, psychological conditions, personality, personal choice, and drinking history. External factors include family, environment, religion, social and cultural norms, age, education, and job status.

What is the concentration of alcohol in blood?

Blood alcohol concentration (BAC) refers to the amount of alcohol present in the bloodstream. A BAC of 0.05% (point 0 five) means that there is 0.05 grams of alcohol in every 100 millilitres of blood.

Which of the following best describes where in the body alcohol is absorbed?

Which of the following best describes where in the body alcohol is absorbed? 20 percent diffuses through the stomach lining into the bloodstream; 80 percent is absorbed through the lining of the upper third of the small intestine.

Which area S of the brain are most affected by heavy drinking?

There is evidence that the frontal lobes are particularly vulnerable to alcoholism–related damage, and the brain changes in these areas are most prominent as alcoholics age (Oscar–Berman 2000; Pfefferbaum et al. 1997; Sullivan 2000) (see figure 2).

Why does alcohol act as a stimulant?

Initial doses of alcohol signal your brain to release dopamine, the so-called “happy hormone,” which can cause you to feel stimulated and energized ( 3 ). In addition, alcohol can increase your heart rate and may lead to increased aggression in some individuals, both of which are typical of stimulants.

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Why is alcohol considered a chronic disease?

Alcoholism is considered a chronic disease for several reasons. It has some elements of heritability, meaning there are genetic components that can run in families. Environmental factors are also part of the equation. Consider diabetes, another chronic disease.

How much alcohol does a standard drink have?

In the United States, one “standard” drink (or one alcoholic drink equivalent) contains roughly 14 grams of pure alcohol, which is found in: 12 ounces of regular beer, which is usually about 5% alcohol. 5 ounces of wine, which is typically about 12% alcohol. 1.5 ounces of distilled spirits, which is about 40% alcohol.

What is the connection between alcohol advertising and alcohol consumption?

Considering the cross-sectional links first, the researchers found that increased alcohol industry expenditures for magazine advertisements were associated with increased liquor consumption. This finding is consistent with the fact that liquor advertising in the United States occurs primarily in magazines.

What is the purpose of alcohol advertising?

To maintain their markets, alcohol companies must continue to invest heavily in advertising and promotion; to expand the market, they must encourage drinkers to switch brands or increase their consumption, or persuade nondrinkers to begin drinking. Young people are one audience for their efforts.

What are 4 factors that influence alcohol’s effects?


  • Amount of Alcohol & Speed of Consumption. The more alcohol and/or the shorter the time period, the higher the Blood Alcohol Content (BAC).
  • Biological / Genetic Risk. …
  • Ethnicity. …
  • Gender. …
  • Body Size and Composition. …
  • Stomach Content. …
  • Dehydration. …
  • Carbonated Beverages.
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Why do I have no tolerance for alcohol?

Alcohol intolerance occurs when your body doesn’t have the proper enzymes to break down (metabolize) the toxins in alcohol. This is caused by inherited (genetic) traits most often found in Asians. Other ingredients commonly found in alcoholic beverages, especially in beer or wine, can cause intolerance reactions.

Why do people turn to alcohol?

A number of different motives for drinking alcohol have been examined, including drinking to enhance sociability, to increase power, to escape problems, to get drunk, for enjoyment, or for ritualistic reasons. Despite this diversity, most research has focused on two broad categories of motivation.

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